Background
snoozies! is a popular brand known for its cozy and stylish foot coverings, designed to alleviate the problem of cold feet experienced by 80% of women. With a strong presence in over 8,000 retail locations and significant sales on Amazon, snoozies! faced challenges with high fees and algorithm changes on the platform. They sought to expand their market by setting up a Shopify store to reach non-Amazon customers.
Challenges
- High Amazon Fees: snoozies! was losing a substantial portion of their revenue to Amazon’s high fees, which amounted to 60%.
- Algorithm Changes: Frequent changes in Amazon’s algorithms led to messed-up listings, requiring constant intervention from consultants.
- Limited Market Reach: Some customers preferred not to shop on Amazon, limiting snoozies!’ market reach.
- Complex Product Variants: With products offering up to 96 variants (24 colors and 4 sizes), managing the product catalog was complex.
- WordPress/Woocommerce Issues: The previous attempt to set up a WordPress/Woocommerce store had been ongoing for 10 months without success.
Solution
Tedia Consulting undertook the project to migrate snoozies! to Shopify, focusing on creating a cohesive and consistent brand experience. The project involved several key steps:
- Initial Consultation: Discussed the client’s needs, including theme selection and product taxonomy.
- Branding and Design: Developed a comprehensive Brand Guide Document to ensure a cohesive brand experience.
- Product Import: Managed the complex product catalog with multiple variants, ensuring accurate data migration.
- MCF Integration: Set up Multi-Channel Fulfillment (MCF) to streamline order processing.
- Final Adjustments: Addressed final tweaks, such as resizing the trademark symbol and fixing missing products.
Achievements
- Successful Migration: Seamlessly migrated snoozies! from Amazon and WordPress/Woocommerce to Shopify, overcoming previous challenges.
- Enhanced Brand Experience: Created a cohesive and visually appealing online store that aligns with snoozies!’ brand identity.
- Expanded Market Reach: Enabled snoozies! to reach non-Amazon customers, opening new revenue streams.
- Efficient Product Management: Successfully managed and imported a complex product catalog with multiple variants.
- Client Satisfaction: Received positive feedback from the client, with all milestones met and final revisions underway.
Conclusion
The snoozies! Shopify buildout project showcases Tedia Consulting’s expertise in e-commerce migrations and brand development. By addressing the client’s pain points and delivering a tailored solution, we enabled snoozies! to expand their market reach and enhance their online presence. This project highlights our commitment to delivering high-quality, client-focused solutions that drive business growth.
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