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Overview
Kanu Surf is a top-selling swimwear brand with a massive Amazon following.
But while sales soared on Amazon, their own website was stuck in 2009 – broken, outdated, and unusable for eCommerce.
With peak swim season approaching fast, the mission was clear: launch a high-converting Shopify store by June to drive seasonal sales and build a direct customer channel.
The Challenge
🚫 No Website Sales:
Their site couldn’t handle checkout, let alone mobile traffic.
⏱ Race Against the Season:
Missing the June launch meant missing their biggest revenue window.
🤝 Zero Customer Ownership:
100% of sales were happening on Amazon, leaving Kanu with zero data and zero relationship with their buyers.
📦 Giant, Messy Catalog:
Tens of thousands of SKUs across categories (Men, Women, Boys, Girls) had to be cleaned, organized, and restructured.
⚙️ Fulfillment Limitations:
They wanted to flip a switch and have their inventory fulfillable immediately, not have to open up a whole new warehouse for pick and pack
Our Solution: Full-Stack eCommerce Transformation
Tedia Consulting led a complete overhaul – combining brand strategy, technical implementation, and deep fulfillment integration.
🔍 Discovery & Strategy
- Held 2 kickoff & planning sessions for an hour each to discuss brand strategy and site requirements
- Mapped visual benchmarks from DTC leaders (Chubbies, Billabong)
- Rapidly defined messaging framework and sitemap for a smooth content workflow
- Storybrand framework implemented for clear messaging throughout website
🎨 Design & Development
- Delivered mobile-first mockups by late April
- Built a responsive Shopify frontend with conversion-focused UX
- Included subtle animations and intuitive product navigation
🛒 Catalog Migration
- Structured and imported 10,000+ SKUs with custom workflows
- Fixed broken variants, missing images, and duplicate data
- Added bundles (like “Father & Son” sets), color swatches, and smart collections
🚚 Fulfillment Integration
- Embedded Amazon MCF and Buy with Prime across key product lines
- Liaised with Amazon to fix Cubiscan overcharges
- Enabled curated Prime-eligible SKUs for optimized shipping cost vs speed
Results: Built to Convert from Day One
✅ Shopify Storefront, Ready to Scale
- Complete, functional catalog with mapped variants and collection logic
- Mobile-optimized, conversion-tuned design
- Swatches, bundles, and BWP live at launch
📈 Sales-Ready Content & UX
- Strategic, conversion optimized copywriting – no placeholders, no fluff
- Smooth checkout experience powered by Prime and MCF and Shopify’s checkout experience
- Product pages built for browsing, buying, and repeat purchasing
⚙️ Operational Strength
- Future-proof catalog import pipelines
- Custom scripts to patch Shopify image and variant limitations
- Admin panel delivered with automation-ready workflows and metafields
💰 Immediate Business Impact
- Launched on time before peak season
- Client approved all milestones – without delay
- Kanu now owns its brand, its site, and its customer journey
Closing Note
The above article captures only a fraction of the effort and expertise that we deployed to get this project to completion. But it was worth it.
This wasn’t just a website launch. It was Kanu Surf’s leap into true digital ownership. With a powerful new Shopify store, fully optimized catalog, and seamless Amazon fulfillment integration, Kanu is no longer just an Amazon brand – they’re a DTC contender, ready to scale with confidence.